Mobdub is a groundbreaking toolset that brings interactive and social features to video. Our goal is to help professional content brands engage their audience in meaningful and addictive ways by encouraging user participation and interaction. We provide a patent-pending suite of features including overlays (captions, hotspots and links), comments and ratings, and the ability to augment any video content with social networking features from services such as Twitter and Facebook. Moderation, reporting, management and registration tools are included as part of the hosted Mobdub platform and our solution is designed to be easily integrated with any web video player.

A variety of textual annotations may be added to video using Mobdub’s tools, including captions and hotspots with corresponding tags and links. Annotations may be positioned anywhere on the video canvas and are synchronized to specific moments in time to create a unique and dynamic viewing experience. Captions allow publishers to embed rich information within their content, making video more descriptive and engaging. Hotspots make any object within a piece of video content clickable for extended browsing and purchasing opportunities. Publishers, consumers and even advertisers can be directly empowered to make video interactive.

Mobdub provides a unique commenting system that synchronizes user posts with video content. Instead of viewing comments in the order they were received in a static list below a video clip, consumers can now watch comments unfold at the point in time other visitors intended to express their opinions. This approach makes comments more relevant to what is happening in the context of video playback. Each comment may be rated and flagged (if inappropriate) and a rich set of moderation tools gives publishers complete control over how the content is published. Users may also share comments with one another so that the video begins playing at the moment in time the post was submitted.

Mobdub’s Twitter implementation allows publishers to channel the real-time energy of Twitter through their websites. Our Twitter viewer adjacent to your video player can be populated with your brand’s existing Twitter feeds or automatically configured to execute searches based on metadata such as video title. When users submit a Twitter comment we dynamically insert a link to the current video, as well as Twitter usernames and hashtags of your choice, thereby allowing comments to be grouped and retrieved for future visitors. The post is always created using the author’s own Twitter account. This approach initiates a virtuous cycle: as more people Tweet from your video experience, more people will discover your content on Twitter and follow the return links to engage with it. If one of these videos covers a hot topic and turns viral, you can easily narrow its Twitter parameters using our administrative tools so that the discussion becomes more refined and targeted.

Mobdub allows users to sign-in using Facebook Connect, Twitter’s authentication system and OpenID (including Google and Yahoo). The system may also be integrated with your website’s existing registration platform so that consumers can continue to use the tools you already have in place without needing a new account.

The Mobdub Administrative Site is a web-based system that allows administrators to manage application settings, browse content, and moderate consumer comments and annotations.

Browse & Manage Content – All the content available on your website for user interaction via the Mobdub tools is automatically linked to our administrative backend. You can view details about the video, edit video specific settings such as its Twitter configuration, navigate to a page where you can preview the video along with comments and annotations, or navigate to a page where all the video's comments and annotations may be browsed and moderated.

Moderate Content – Comments, captions and hotspots submitted by your visitors are manageable via the admin toolset. Admin users may approve or reject content and the item will be updated on the public website accordingly. The system's profanity filter or community flagging may also be leveraged to help moderate content. Site administrators can define how content is published to the site based on its approval status. For example, the system can be configured to only publish Approved content if you plan to moderate everything. Conversely, the system can automatically remove any item caught by the profanity filter from the website.

Mobdub provides a custom-branded iPhone Application configured to pull content from any standards compliant web content management system. News, weather and video in addition to any category of content available in RSS format may be used to populate the application’s interface. For weather, the application displays current conditions, extended forecasts and radar images. Advertising may be served from any standard ad server.